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Powering up Personal Care
We are a €13.6 billion business with a legacy for being market-making, category-shaping and ground-breaking. With our global portfolio of much-loved brands – including Dove, Dove Men+Care, Rexona, LUX, Axe, Lifebuoy, Closeup and Pepsodent – we create Desire at Scale and empower more than a billion people every day with confidence, wellbeing and self-care.
As one of the world’s largest personal care businesses with a geographic footprint split evenly across developed and emerging markets, we proudly hold leading category positions in Skin Cleansing and Deodorants – and are number four globally in Oral Care.
We are shaping the future of personal care through cutting-edge science and technology. Our superior products go beyond simply meeting people’s hygiene needs, delivering the quality, performance and experience consumers increasingly desire.
For Rexona, sports isn’t just a marketing play – it’s in the brand’s DNA. Here Rexona’s Global Engagement Director, Em Heath, shares how the brand has built one of the most authentic partnership programmes in the game.
AI is delivering tangible results across our Personal Care business. From factory floor to in-store, we look at how tapping into the right tools is leading to superior innovation, execution and decision-making.
Lux has long been famed for its fragrances. Now the brand is further elevating its offering and winning new Gen Z fans with innovative premium lines that deliver both pleasure and performance.
Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer, shares how our Desire at Scale marketing strategy is helping brands connect with people authentically and at speed to drive sales.
