We are a €13.6 billion business with a legacy for being market-making, category-shaping and ground-breaking. With our global portfolio of much-loved brands – including Dove, Dove Men+ Care, Rexona, LUX, Axe, Lifebuoy, Closeup and Pepsodent – we create Desire at Scale and empower more than a billion people every day with confidence, wellbeing and self-care.
As one of the world’s largest personal care businesses with a geographic footprint split evenly across developed and emerging markets, we proudly hold leading category positions in Skin Cleansing and Deodorants – and are number four globally in Oral Care.
We are shaping the future of personal care through cutting edge science and technology. Our superior products go beyond simply meeting people’s hygiene needs, delivering the quality, performance and experience consumers increasingly desire.
Lux has long been famed for its fragrances. Now the brand is further elevating its offering and winning new Gen Z fans with innovative premium lines that deliver both pleasure and performance.
